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  • musa.f.batarseh@gmail.com
  • +1 248 810 1816
  • Warren MI

Mousa Batarseh

• Marketing Coordinator • Executive Assistant
• Digital Marketing Professional

*Created specifically for Care First Rehabilitation following our interview.

Dear Care First Rehabilitation Team

Rather than simply describing my experience, I wanted to demonstrate it.

After the interview, I thought the best way to continue the conversation wasn’t with another email—it was to show you my work.

I created this presentation to demonstrate how my experience aligns with the responsibilities of the Marketing Coordinator / Executive Assistant role. I hope it provides a better understanding of both my technical abilities and the way I approach my work professionally.

Thank you again for your time and consideration.

How My Experience Matches Your Needs

My Process
  • → Planning → Content
  • → Design → Testing
  • → Publish → Improve
Tools
  • • WordPress • Elementor
  • • Shopify • HTML • CSS
  • • Photoshop • Canva

Website & Content Management

I believe a website is often the first impression people have of an organization. My approach focuses on keeping information accurate, improving navigation, maintaining a consistent visual identity, and ensuring content is easy to update. Whether working in Shopify or WordPress, I aim to create websites that are both functional and easy to manage.

Latest website portfolio

Samona Hospitality Group

Samona Hospitality Group

Great Lakes Cigar Festival

Great Lakes Cigar Festival

United Textile Wholesale

United Textile Wholesale

Universal Wholesale

Universal Wholesale

Wild Bill’s Tobacco Disposable Menu

Wild Bill’s Tobacco Disposable Menu

My Process
→ Understand Objectives  →  Audience Research
→ Message Planning  →  Content Writing
→  Graphics and images
→  Review & Proofreading
→  Approval → Publish & Distribute
→  Monitor Performance
Tools
  • • Microsoft 365 • Adobe Photoshop • Canva
  • • Mailchimp • Constant Contact
  • • ChatGPT & AI Tools

Marketing Communications

Clear communication builds trust. My experience includes creating website content, newsletters, blog articles, promotional materials, brochures, email campaigns, and social media content. Every project begins by understanding the audience and the objective before developing content that is informative, engaging, and aligned with the organization’s voice.

https://shopunitedtextile.com/blogs/news
https://universalwholesaleonline.com/pages/services
https://www.facebook.com/share/p/18vZo5FET8/
https://www.facebook.com/share/v/14fyXisxEHw/

Deliverables

✔ Website Content  ✔ Landing Pages. ✔ Blog Articles  ✔ Email Campaigns. ✔ Newsletters. ✔ Brochures. ✔ Flyers. ✔ Social Media Content  ✔ Marketing Graphics. ✔ Presentations

Content Strategy

Educational Content

Providing helpful information that answers common questions, explains services, shares rehabilitation insights, and empowers patients and families with valuable resources.

Community & Company Updates

Sharing organizational news, events, partnerships, milestones, new programs, and initiatives that strengthen community engagement and keep audiences informed.

Branding & Awareness

Creating content that communicates the organization’s mission, values, culture, and commitment to compassionate, high-quality care.

Website Content & Blog

Developing informative webpages, service descriptions, landing pages, blog articles, FAQs, and resource libraries that improve both user experience and search visibility.

Email Marketing

Designing newsletters, announcements, event invitations, educational updates, and internal communications that keep audiences engaged and informed.

Social Media Content

Creating educational posts, health awareness campaigns, staff highlights, community involvement, behind-the-scenes content, and organization updates that encourage meaningful engagement.

Visual Communication

Supporting written content with professional photography, graphics, brochures, presentations, infographics, and other marketing materials that strengthen the organization’s visual identity.

Executive Coordination & Project Management

Every successful project depends on organization, communication, and follow-through. Throughout my career, I’ve coordinated cross-functional projects, prepared business reports, managed digital assets, supported leadership, and maintained organized workflows across operations, marketing, and e-commerce. I enjoy bringing structure to complex projects while ensuring deadlines, communication, and priorities remain aligned.

I Can Help By

  • ✓ Executive Reports & Presentations.
  • ✓ Project Coordination & Task Management.
  • ✓ Meeting Agendas & Follow-Up.
  • ✓ Excel Dashboards & Reporting.
  • ✓ Calendar & Deadline Management.
  • ✓ Marketing Campaign Coordination.
  • ✓ Website Content Updates.
  • ✓ Internal Communications.
  • ✓ Document & File Organization.

My Workflow

  • Understand Objectives
  • ↓
  • Audience Research
  • ↓
  • Content Planning
  • ↓
  • Writing & Design
  • ↓
  • Review & Approval
  • ↓
  • Publish Across Channels
  • ↓
  • Monitor Performance
  • ↓
  • Continuous Improvement

Technology Stack

Content Management

WordPress, Shopify, Elementor

Design

Adobe Photoshop, Canva

Email Marketing

Mailchimp, Constant Contact

Analytics

Google Analytics, Google Search Console

Productivity

Microsoft 365, Excel, Teams

AI & Research

ChatGPT, AI-assisted content workflow

Initiative & Sample Content. 

Initiative & Sample Content. 

Initiative & Sample Content. 

Initiative & Sample Content. 

Initiative & Sample Content. 

Examples of the type of content I would enjoy creating to educate, engage, and strengthen the organization’s digital presence.

1

Brain Injury Awareness

Understanding Brain Injury Recovery: Every Journey Is Different.
2

Caregiver Resources

Supporting a Loved One During Rehabilitation.
3

Community Update

This Month at Care First Rehabilitation.
4

Supporting Recovery at Home

Practical tips for family members and caregivers on creating a safe and supportive home environment after discharge.
5

Frequently Asked Questions

Answering common questions about admissions, therapy services, visiting hours, insurance, and daily life within the facility.
6

Fall Prevention Tips

Sharing simple ways individuals and families can reduce the risk of falls and improve safety at home.
7

Community Resource Directory

A collection of local organizations, support groups, transportation resources, and caregiver services.
8

Rehabilitation Success Starts Here

An introduction to available services and the rehabilitation process.
9

Why We Do What We Do

Highlighting the organization's values and the impact of rehabilitation on individuals and families.

Courses & Certifications

Google
Foundations of Digital Marketing
Google
Think Outside The Inbox
Wharton school
Advanced Digital Marketing & Growth Strategies
Linkedin Learning
Generative AI for Business Leaders
Ucamp Detroit
Web Development Fundamentals